“

They're bound to rob me and kill me, or kill me and rob me. I'm actually not bothered about the order. — Billy regarding the Mercenaries

”

Billy is a trader who appears in Fable III during the quest "Mercenary Customs". He wants the Hero to escort him to Brightwall without him being killed by Mercenaries.

When the Hero and Billy reach Brightwall, he will offer the Hero a discount at his stall that he plans on opening.

Trivia

• If the Hero accepts the repeating Quest in which the Hero must catch a criminal, it may sometimes lead to Billy and the guard will remark that he is a criminal.
• Despite Billy mentioning that he will open a stall in Brightwall, and the quest conclusion stating you will get a discount there, no stall is ever opened.
• While travelling to Brightwall he will state that he has been a wandering merchant his whole life and that his mother was a travelling merchant as well. He will also jokingly admit that neither he nor his mum know who his father is.